video, 06:00, 2019
The work confronts the romanticised image of Ian Curtis (lead singer of Joy Division) with a mass-produced marketing item. Joy Division’s pessimistic universe becomes an element of mass consumption. Images of the characters, who wear the peculiar pattern from the Unknown Pleasures cover on their T-shirts, come from various clothing sales websites.
Jérémy Griffaud (FR)
Jérémy Griffaud lives and works in Nice, France. Graduated from Pavillon Bosio, the Art and Scenography School of Monaco in 2017. Works essentially with drawing, video and installation. His research follows the popular culture spread by television, music industry and social media. Subjects he questions are directly or indirectly linked to the construction of an image carrying an identity, which can be a self-representation, representation of a group or the representation of an ideology. He focuses essentially on the ways which individuals or groups use to differentiate themselves, through visuals processes or storytelling. His approach consists in diverting some stereotypes or codes to another context of reception and/or production.