A mechanism often utilised by social media services and platforms, suggesting infinite amounts of content. Endless scrolling induces a state of permanent craving in the mind, tempting it with an endless stream of new information, which, however, it is incapable of processing. Scrolling thus becomes a purely sensory experience, inducing a hypnosis of sorts. The soothing monotony of light forms moving in front of our eyes leaves us fully engrossed, becoming a daily digital ritual in which we make a sacrificial offering of all our attention – a priceless gift for digital corporations. Or is it time to stop genuflecting?
Work created for the exhibition IKONY in the National Ethnographic Museum in Warsaw.
panGenerator is a group founded in 2010 by Piotr Barszczewski, Krzysztof Cybulski, Krzysztof Goliński and Jakub Koźniewski. Their works are blending realms of bits and atoms, digital and analog, providing tangible and interactive experiences for the audience. In opposition to the convoluted, hermetic language of traditional modern art they believe in creating more approachable and engaging forms of art that don’t require the audience to read lengthy curatorial texts. The group’s works were presented all over the world at exhibitions and festivals such as Ars Electronica, ZKM Karlsruhe, Dutch Design Week, WRO Media Art Biennale, SXSW, Warsaw Autumn and many more. In 2018 they received prestigious “Polityka” Passports in Digital Culture.